Rotman, Thinking about thinking , Rapport fra IDEO current.pdf
Ekstra litteratur : 
Rotman, Embracing, Risk to Learn, Grow and Innovate Rotman – Embracing, Risk to Learn, Grow and Innovate
Opgaver fra KMP E2007 :
Eksamesopgave E2007: WaY? – et digitalt stemningsbillede
Eksamensopgave E2007: MoveMe
Eksamensopgave E2007: Fotovenner
Eksempler på økonomisk funding : Eksemplar fra European Media Program Guidelines Guidelines MEDIA funding
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Gode marketingbøger
Marketing & Advertising
Suzanne C. Beckmann & Richard H. Elliott
Interpretive Consumer Research – Paradigms, methologies, and applicat
Handelshøjskolens Forlag, august 2000, Pris 285 kr.
Harry Beckwith
Selling the Invisible
A Fiels Guide to Modern Marketing<!
Warner Books, 252 sider, 1997
Keith T Brown
Interactive Marketplace
McGraw, 2000
Seth Godin
Permission Marketing
Simon & Schuster, 255 sider, 1999.
Seth Godin
Unleashing the Idea Virus
Simon & Schuster, 2000.
Harvard Business Review
Brand Management
Harvard Business School, 1999
Thomas C. Kinnear
& James R. Taylor
Market Research – An Applied Approach
McGraw-Hill, 5th ed., 888 sider, 1996.
Geoffrey A. Moore<Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge
Harper Business, 256 sider, 1999.
Frederick Newell
Loyalty.com
Customer Relationship Management in the New Era of Internet Marketing
McGraw, 2000
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Otto Ottesen
Marketing Communication Management
Handelshøjskolens Forlag, Udk. jan. 2001
Roger C. Parker
Streetwise Relationship Marketing on the Internet
Adams Media Corporation, 352 sider, 2000.
The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program
Bantam Doublesday Dell, 406 sider, 1999.
Don Peppers og Martha Rogers
Enterprise One to One: Tools for Competing in the Interactive Age
Doubleday & Company, 436 sider, 1999
